Awakenings is a techno collective here in the Netherlands that organise some of the biggest techno parties and festivals. These are three conceptual set lists artworks for Awakenings parties, which all intend to resemble a feeling of attending their events.
My Master's thesis was centered on nightlife branding in the Netherlands and how people perceived it in terms of inclusivity and belonging, which really inspired my creativity during this process.
Awakenings is a techno collective here in the Netherlands that organise some of the biggest techno parties and festivals. These are three conceptual set lists artworks for Awakenings parties, which all intend to resemble a feeling of attending their events.
My Master’s thesis was centered on nightlife branding in the Netherlands and how people perceived it in terms of inclusivity and belonging, which really inspired my creativity during this process.
Awakenings is a techno collective here in the Netherlands that organise some of the biggest techno parties and festivals. These are three conceptual set lists artworks for Awakenings parties, which all intend to resemble a feeling of attending their events.
My Master’s thesis was centered on nightlife branding in the Netherlands and how people perceived it in terms of inclusivity and belonging, which really inspired my creativity during this process.
awakenings set lists
The first example resembles unity through partying, where strangers become friends for a night through their shared love for music.
A techno event brings together people who may have never met before, bringing them together through their shared relationship with music. I created a circular composition reinforces this idea of togetherness, with no obvious beginning or end, and the forms continuously connect back into themselves.
The multiple layers of lines create a sense of many individual elements becoming one collective form, representing the way individual people form a crowd on the dancefloor.
The central opening gives the composition a focal point while simultaneously suggesting a shared space that people are drawn toward.
Together, the circular geometry, repetition and symmetry create a visual representation of collective movement and unity.
The first example resembles unity through partying, where strangers become friends for a night through their shared love for music.
A techno event brings together people who may have never met before, bringing them together through their shared relationship with music. I created a circular composition reinforces this idea of togetherness, with no obvious beginning or end, and the forms continuously connect back into themselves.
The multiple layers of lines create a sense of many individual elements becoming one collective form, representing the way individual people form a crowd on the dancefloor.
The central opening gives the composition a focal point while simultaneously suggesting a shared space that people are drawn toward.
Together, the circular geometry, repetition and symmetry create a visual representation of collective movement and unity.
The second one is inspired by movement and the feeling of the bass from the speakers.
I used the Awakenings logo to create a sequence of concentric geometric forms that progressively decrease toward the centre. This creates an optical illusion of depth, pulling the viewer into the image. The repeated lines suggest continuous movement and vibration, similar to the way sound waves travel through a club from the bass of the large speakers.
The Awakenings logo becomes the point toward which all of this movement is directed. Rather than simply sitting on top of the design, it is embedded within the tunnel, making the branding part of the visual experience.
The dark palette with subtle bright accent lines also reflects the atmosphere of a techno venue (a dark space with sudden luminosity from lights). The colour allows the geometry to do most of the work, while the repetition of the lines creates a visual rhythm. In this way, the poster translates something that cannot be seen (sound and bass) into a sense of visual movement.
The second one is inspired by movement and the feeling of the bass from the speakers.
I used the Awakenings logo to create a sequence of concentric geometric forms that progressively decrease toward the centre. This creates an optical illusion of depth, pulling the viewer into the image. The repeated lines suggest continuous movement and vibration, similar to the way sound waves travel through a club from the bass of the large speakers.
The Awakenings logo becomes the point toward which all of this movement is directed. Rather than simply sitting on top of the design, it is embedded within the tunnel, making the branding part of the visual experience.
The dark palette with subtle bright accent lines also reflects the atmosphere of a techno venue (a dark space with sudden luminosity from lights). The colour allows the geometry to do most of the work, while the repetition of the lines creates a visual rhythm. In this way, the poster translates something that cannot be seen (sound and bass) into a sense of visual movement.
The last example is an imitation of the lights used at such events.
Clubs and festivals are often defined not only by the music but by colours and lighting that transform the space and enhance the experience.
The design recreates this through blurred beams of saturated colour meeting at a central point. Instead of representing individual lights literally, I created this blurred effect to capture how lighting feels when experienced in a dark environment.
I utilised contrasting tones to create the feeling of multiple lighting sources crossing through the space. Their overlap creates depth and movement, while the darker areas between the beams mimic the contrast between darkness and sudden bursts of light noticeable at techno events.
The vertically arranged typography also interacts with the composition differently from the other posters. It becomes part of the spatial structure rather than simply sitting within a block, contrasting with the diagonal lines from the beams.
The last example is an imitation of the lights used at such events.
Clubs and festivals are often defined not only by the music but by colours and lighting that transform the space and enhance the experience.
The design recreates this through blurred beams of saturated colour meeting at a central point. Instead of representing individual lights literally, I created this blurred effect to capture how lighting feels when experienced in a dark environment.
I utilised contrasting tones to create the feeling of multiple lighting sources crossing through the space. Their overlap creates depth and movement, while the darker areas between the beams mimic the contrast between darkness and sudden bursts of light noticeable at techno events.
The vertically arranged typography also interacts with the composition differently from the other posters. It becomes part of the spatial structure rather than simply sitting within a block, contrasting with the diagonal lines from the beams.