I developed the creative direction and visual identity for a new interview format where industry leaders share ideas and stories over a bowl of soup, hosted by Hatch. The concept brings a more personal and informal approach to professional conversations, using the warmth and familiarity of sharing a meal as a way to create genuine connections. I translated this idea into an editorial-inspired visual identity that balances the credibility of a creative talk with the spontaneity and personality of the setting.

I developed the creative direction and visual identity for a new interview format where industry leaders share ideas and stories over a bowl of soup, hosted by Hatch. The concept brings a more personal and informal approach to professional conversations, using the warmth and familiarity of sharing a meal as a way to create genuine connections. I translated this idea into an editorial-inspired visual identity that balances the credibility of a creative talk with the spontaneity and personality of the setting.

SOUP TALKS

Creative direction and marketing pitch

This is the deck I presented to the CEO of the company, including a breakdown of every aspect of the project. The only excluded parts are the ones that include confidential information. The entire deck (from content to design) was executed by me.

Event collateral

I created a poster, a version for luma and a personal invitation, ensuring the visual system was translated across each of the mediums.

animation

I taught myself animation for this project to advertise the event on LinkedIn. I created a stop-motion animation that bridges the themes of Soup Talks - corporate life, conversations and (of course) soup. I have included all the planning for the animation, as well as the final product.