Peaks Sports

Peaks Sports is a trail running and endurance sports organisation focused on building a global community around movement, challenge, and outdoor exploration. Founded in 2022, the company has quickly grown into a leading force in the UAE’s ultra trail running scene, organising large-scale races that bring together athletes from around the world and promote an active, community-driven lifestyle.For this client, I developed a cohesive visual identity across multiple physical and experiential touchpoints. My work included the design of medals and trophies, race bibs, medal straps, event arches, and apparel for both athletes and crew. The goal was to create a unified and impactful brand presence that enhances the race experience while maintaining consistency across all elements - from start line to finish line.